The History of Goedeker’s

The Beginning

Goedeker Radio and Television Repair opened in June of 1951 in the basement of Ben Goedeker. His goal was to provide the best possible service for the lowest price to his friends and neighbors.

Two years later, Mr. Goedeker opened his first location in south St. Louis, selling electronics and later appliances.

In 1970, the business expanded to a 3500 sq. ft. location to accommodate its growing success.

Customer Service

Exceptional customer service was at the center of Ben Goedeker’s focus, involving not only a pleasant disposition but being able to offer quality, name brand appliances, and electronics at the lowest price possible.

Additionally, having a well-versed staff was essential in providing customers with knowledge to help them make the best purchase.

The Transition

Steve GoedekerThis foundation of customer service was vital, as Ben Goedeker’s life was cut short at the age of 50, and the business was left in the hands of his oldest son, Steve Goedeker.  Picking up where his father left off, Steve continued to emphasize the importance of customer service and the business grew exponentially.

In 1989, Goedeker’s moved into a 22,000 sq. ft. location. Known for being open “Any day but Sunday” the business became a household name in St. Louis; valuing faith and family.

A year later, Steve’s siblings joined the business. Mike became the manager of the sales department, while Janet managed the accounting department.

Local Expansion Goedeker's

Soon, Goedeker’s became the place to go for appliances and TVs. A large array of quality products, knowledgeable sales staff, low prices, and exceptional customer service afforded Goedeker’s to become the largest privately owned appliance and electronics dealer in Missouri.

With such great success, Steve opened another location in Ballwin, MO; a 50,000 sq. ft. megastore. The company added furniture and mattresses to the selection of products available for sale.

This new location in West County became the headquarters and proved to be successful. 1998 was a great year and all was going well until The Great Recession.

The Challenge

In 2008, as the economy took a major blow so did Goedeker's. With consumers not buying appliances or furniture, the threat of having to close, like many of his counterparts, hovered over Steve.

In this pivotal moment, Steve had a huge decision to make concerning the fate of his family-owned business.

Uncharted Territory

After much thought, Steve decided to sell online. This new quest was truly a leap of faith, in which Steve nor his team had no previous eCommerce experience. With any risk taken there is a chance for failure or success; fortunately, Goedeker's found the latter.

Initially starting out as Number1Direct, the online store later was named Goedeker's for brand recognition and solidarity among the company.

By 2012, online customers had become the primary business of the company and efforts were directed to accommodate such. The 50,000 square foot store was converted to a 5,000 square foot showroom, and the remaining 45,000 for warehouse space and online operations.

Goedeker’s Now

Goedeker's Website

Now, in 2018, internet sales remain to account for the majority of sales for Goedeker's. And Steve holds fast to the foundational principles of customer service his father implemented over 60 years ago.

With approximately 90 employees and annual revenue of $50-100 million, it’s safe to say that Goedeker's is a success, and has withstood the test of time and hardship.

Watch some of Goedeker's most popular TV Ads Here

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