From humble roots in St. Louis, Missouri, Ben Goedeker started Goedeker Radio and Television Repair in his home in June of 1951. As the years went on, Goedeker's expanded into sales, first with electronics then appliances. His first store location was a 1,200 sq. ft.. showroom located in south St. Louis. This location proved sufficient until 1970, when Goedeker's expanded into a 3,500 sq. ft. building, also located in south St. Louis.
Ben Goedeker believed that customer service was more than just being polite. It was also carrying a large selection of quality, name-brand appliances and electronics at the lowest possible price. Ben also realized that to be successful he must have a knowledgeable sales staff to educate his customers and help them make the best purchase possible.
When Ben passed away, his eldest son, Steve Goedeker, took over the business. Building on the core principles and values established by his father, Goedeker's quickly became a household name in St. Louis and in 1989, Steve expanded the business to a 22,000 sq. ft. location.
In 1990, Steve's siblings, Mike and Janet, joined him in the business. Mike was brought in to manage the sales department and Janet to run the accounting department.
In St. Louis, Goedeker's became known as the place to go for new appliances and TVs. With Goedeker's vast selection, knowledgeable sales staff, low prices, and excellent customer service, it grew to become the largest privately-owned appliance and electronics dealer in Missouri.
Goedeker's was growing so fast that it needed a third location. In 1998, Steve opened a new headquarters. Located in the St. Louis suburb of Ballwin, Goedeker's opened its 50,000 sq. ft. megastore and added furniture and mattresses.
The New Beginning
In 2008, Steve decided to add the same great level of customer service, vast selection of products and excellent pricing to the online market. Number1Direct was created and offered appliances, furniture, mattresses, plumbing, and housewares. Number1Direct was a success and yielded thousands of satisfied customers all around the country.
Built on the same principles and values brought into the business by Ben Goedeker over 60 years ago, in 2012 we decided to focus more of our attention to our online customers, as they had grown to become the majority of our business. Transitioning Number1Direct into Goedekers.com, we converted our 50,000 square foot store into a 5,000 square foot showroom, using the remaining 45,000 square feet for warehouse space and online operations.
Goedeker's strives to offer online customers the best selection and unbeatable low prices while still providing them with the incredible level of customer service that local customers have come to expect. Through our site, you can still buy the products you want online without having to lose the great customer service.
Any Day but Sunday
Steve Goedeker is well-known in St. Louis for the ads that have run on local television for more than ten years. Many of these ads end with the tagline, "Give us a chance any day but Sunday." The Goedeker family believes in Christian values and the strength of the family. For these reasons, Goedeker's does not operate on Sundays. Both the local showroom and internet customer service & sales operations are closed on Sundays. But, of course, the website is always open!